Working in digital marketing entails marketing products or services via several online channels. You may specialize in social media or search engine optimization (SEO), implementing strategies to help websites be highly ranked in Google searches and attract more users.
Collaboration skills are vital as the role is often an interdisciplinary one. You may be working on projects with copywriters, designers, or animators. You might also be expected to study your client’s competitors, as this helps you understand what advertising methods are most efficient for their business. You’ll need to plan campaigns, talk with clients, investigate new methods of digital marketing and observe the performance of existing tactics to ensure that they’re providing worth for money.
You may be working on projects of a short duration with entrepreneurs who require help developing their brand or advertising campaign. You can also handle longer-term projects on behalf of a marketing agency. These might include creating and monitoring their social media presence or managing their website analytics.
You’ll be well-suited to a career in digital marketing if are empathetic and can put yourself into the shoes of your clients in order to comprehend their demands, needs, and challenges. Being flexible and able to adapt and listen to feedback are important qualities too, as the field of digital marketing is ever-changing, so you need to stay ahead of the technological advancements. As you grow in experience, you might decide to take on an executive position or become a digital marketing professional.
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